What does “the need of the hour” mean?

I came across this idiom in a title, in association with a noun:

[noun of a product category] — The need of the hour

What does this mean?

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"Of the hour" is an expression used to indicate "of the present (short) period":

  • Man of the hour
  • Need of the hour
  • etc (?)
It doesn't literally mean an hour, but it does imply a short period of time.

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