What does “the need of the hour” mean?
I came across this idiom in a title, in association with a noun:
[noun of a product category] — The need of the hour
What does this mean?
“Of the hour” is an expression used to indicate “of the present (short) period”:
- Man of the hour
- Need of the hour
- etc (?)
It doesn’t literally mean an hour, but it does imply a short period of time.